“Volvo for life.” That is the Volvo slogan. I grew up driving a blue wagon. It was big and slow but it could haul anything or carry a half dozen friends. This medallion, one of several I own, reminds me of wonderful times in that car, “Volvo for life.” I used to joke that I might get that tattooed on my arm or chest, “Volvo for life.” I never did. Eventually the car was lost beyond repair in an accident and I ended up with another make. At least the memory remains, for life. Of all places, I think about those times most often as I pass by the seemingly hundreds of tattoo parlors across the city. Maybe because it’s the only time I’ve ever considered a tattoo, maybe it’s for life.